Be a Fan!

Be a fan™ is a fully-integrated marketing campaign designed to send a powerful message that resonates with the general public, tapping into core values and attributes that everyone can appreciate - unity, acceptance, empowerment, dignity, courage, strength, pride, confidence and fun. The campaign will help connect people who are not already associated with the Special Olympics movement to bridge the “relevancy gap” and, ultimately, support the Special Olympics brand goals.

NBA.com blogger Sekou Smith has put it best – “Super Mario has a commercial that rivals those of Kobe Brant, LeBron James, Dwane Wade and their NBA brethren.”
Today, “Skeleton” the newest PSA created by BBDO was launched in the advertising world. The 30-second spot, which uses state-of-the-art animation, features Mario Ogunbowale a 21 year-old Special Olympics athlete hailing from Milwaukee, Wisconsin. Mario plays on the Milwaukee Blazers Special Olympics basketball team and started competing with Special Olympics back when he was age 16.

You can check out the PSA on Special Olympics homepage in the ‘Around the World’ section here: See the PSA and read more in our online press room as well. The timing of this launch will run throughout the year with plans to be featured during the Euroleague Four Competitions in Paris, and during the NBA Finals in the U.S.

Special Olympics, through sport, has been working to change attitudes about people with intellectual disabilities and help society see their capabilities. People significantly underestimate the capabilities of people with intellectual disabilities and this new PSA is just one example of how we can help change those attitudes.

This PSA is being distributed to all of our Regions, in arenas, on television and at events throughout 2010 as Special Olympics continue the ‘Be a Fan’ campaign.



Become a fan of Special Olympics and Support 2013 Special Olympics World Games!

Comments

  1. Michael & Cory DuhaimeMarch 22, 2010

    Hi Ruta:

    I just discovered your blog when I did a google search for 2013 Special Olympics World Games. I see the location has not yet been chosen. My son is a Special Olympics athlete in Alpine Skiing and hopes to qualify for the 2013 Games, though there is a long way to go yet. If you or anyone else is interested, we have a blog too that we started about 3 years ago showing what he is doing to try to qualify for the Games. Recent posts also involve the 2010 Olympic Winter Games that just took place here in Vancouver, BC.
    Our blog address is www.racewithcory.blogspot.com and feel free to post a link on your blog if you like. I'd be pleased to do the same for yours on our blog.

    Michael Duhaime
    Delta, BC, Canada

    ReplyDelete

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