Be a Fan!
Be a fan™ is a fully-integrated marketing campaign designed to send a powerful message that resonates with the general public, tapping into core values and attributes that everyone can appreciate - unity, acceptance, empowerment, dignity, courage, strength, pride, confidence and fun. The campaign will help connect people who are not already associated with the Special Olympics movement to bridge the “relevancy gap” and, ultimately, support the Special Olympics brand goals. NBA.com blogger Sekou Smith has put it best – “Super Mario has a commercial that rivals those of Kobe Brant, LeBron James, Dwane Wade and their NBA brethren.” Today, “Skeleton” the newest PSA created by BBDO was launched in the advertising world. The 30-second spot, which uses state-of-the-art animation, features Mario Ogunbowale a 21 year-old Special Olympics athlete hailing from Milwaukee, Wisconsin. Mario plays on the Milwaukee Blazers Special Olympics basketball team and started competing with Special Olympics...