Yuna Kims' Unlimited Power on 2013 Special Olympics Winter Games

Top athletes who compete in the Olympics make loads of money, but who is the richest of them all? Turns out that the top-earning athlete is none other than Korean figure skater Yuna Kim. According to Forbes, Kim Yuna and American snowboarder, Shaun White, earned approximately $7.5 million USD each in 2009. Yuna has signed with Nike, Hyundai Motors, Kookmin Bank and also had a personalized phone product called the Yuna Phone (1 million units were sold in 7 months, setting a company record). These endorsements, along with Yuna’s domination in ice skating, have made the nineteen-year-old into a millionaire.

Some local firms are already reaping fruits thanks to Kim since no matter what items associated with her sells briskly from cheap accessories to expensive cars and home appliances.
Included in the beneficiaries are Korea's flagship firms such as Samsung Electronics and Hyundai Motor, which sponsored Kim before she won Korea's first Olympic medal in figure skating.
Samsung has chalked up fast growth in the sales of its air conditioners over the past few weeks thanks in large part to a commercial featuring Kim.
Should the strong sales continue, the company expects it will catch up with perennial leader LG Electronics this year on the domestic air conditioner market.
Another main sponsor of Kim, Hyundai Motor is looking to take advantage of her brand power to enhance its global awareness. Hyundai is the world's sixth-largest carmaker together with its sister company Kia Motors.
Maeil Dairies, the country's main manufacturer of dairy products for which Kim modeled, is also thinking of extending its sponsorship contract with the star as it too racked up increased sales.
Yuna Kim also will appear in a documentary to promote Seoul around the world. Seoul Metropolitan Government said yesterday that the 60-minute documentary, titled "Seoul Spirit," will be aired by the Discovery Channel in about 20 Southeast Asian countries on March 19.

Special Olympics Korea and 2013 Games would definitely benefit having her. She can use her economic and popular influence to bring attention to the 2013 special Olympics Games.She can be a role model especially to Asian athletes and potential participants to join the Games. Moreover, if she would be the representative of Special Olympics Korea, she could bring her additional sponsorships to the Games. Special Olympics Korea(SOK) should try to have Yuna Kim as a representative of SOK.

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